When I first started in the health club business back in 1994, marketing concepts revolved around mailers, cold calls, promotional events, and word of mouth.  At the YMCA I worked at in Western Massachusetts, we didn’t have a huge marketing budget, so we created flyers by hand and made copies of exercises found in text books to hand out to our members.  The other junior staff and I went through the phone book and made lists of area businesses to call upon or write letters to about programs, services, and potentially a membership.  The present day marketing staff at a … Continue reading A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members