When I first started in the health club business back in 1994, marketing concepts revolved around mailers, cold calls, promotional events, and word of mouth. At the YMCA I worked at in Western Massachusetts, we didn’t have a huge marketing budget, so we created flyers by hand and made copies of exercises found in text books to hand out to our members. The other junior staff and I went through the phone book and made lists of area businesses to call upon or write letters to about programs, services, and potentially a membership. The present day marketing staff at a gym has access to email marketing, social media, YouTube, and much more. Technology has certainly changed the way health clubs market themselves.
Blog writing is one of the marketing tools a health club uses to promote, educate, and attract new members. A blog can be written by the fitness director about new equipment coming in. Or, the group exercise director about a charity event they are hosting. A health club blog can include an instructional video or colorful photos of the gym or a combination of both. Blogs are a great way to keep your current members informed who may not have or want to take part in social media sites such as Facebook, Twitter, or Instagram. The blogs appear on your website and can be shared as press releases to local newspaper or media outlets. And, they can be shared with potential members. Here are some blog article ideas:
- Have a fitness staff member write about a new piece of equipment, what body part it works, and how the machine works. Include photos of the item or a video from the manufacturer’s website so the blog really gets the attention of the reader
- Introduce the new fitness instructor or group exercise coordinator or membership director. Include a photo of the staff person, their bio, and a quote telling everyone how excited they are to be a part of the team.
- Advertise a charity event. If you are raising money for a local organization or school or hospital program, let your membership base know about it. Charity is a great way to give back to your community and makes your health club more personal. It engages personal feelings with potential members who are looking for a positive health club experience.
If you need help getting started to with your health club blog articles, contact me at the North Kingstown Marketing Company. I have been in the health and fitness industry for over 20 years as a technical writer for e-commerce sites, newspapers, online media, and blogs. You can reach me at 401-583-7171 or email me at thenkblog@gmail.com.
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