Tag: marketing

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A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members

The Baseball Storyteller

When I first started in the health club business back in 1994, marketing concepts revolved around mailers, cold calls, promotional events, and word of mouth.  At the YMCA I worked at in Western Massachusetts, we didn’t have a huge marketing budget, so we created flyers by hand and made copies of exercises found in text books to hand out to our members.  The other junior staff and I went through the phone book and made lists of area businesses to call upon or write letters to about programs, services, and potentially a membership.  The present day marketing staff at a … Continue reading A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members

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Whiteboard Videos Tell Your Story With Flair, Music, and Get Results

The Baseball Storyteller

A whiteboard animated video is a creative means of marketing that is highly effective.  Whiteboard videos are used to describe and educate and grab the attention of the viewer.  Whiteboard videos include text, animation, sometimes movement, sometimes music.  Their messages are very similar to print ads or commercials on the internet or TV.  Most of these videos are short in length and are aimed at grabbing your attention and then directing you to a call to action – an email address, a website, a sale.    In the videos, you can lay out text and imagery similar to a static … Continue reading Whiteboard Videos Tell Your Story With Flair, Music, and Get Results