Tag: business

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The Cybex 770T Treadmill – Performance, Style, Durability

The Baseball Storyteller

Cybex International, now part of the Life Fitness group, has been producing quality cardio and strength equipment for decades.  I was first introduced to Cybex products at Springfield College, which had a student fitness center which included Cybex bikes, treadmills, and benches.  Being in the fitness industry for close to 20 years, I have seen Cybex products in hotels, personal training studios, apartments, health clubs big and small, as well as home gym settings.  They are are a company that always produces products which are stylish, innovative, and durable. Cybex treadmills have always ranked highly on the list of club … Continue reading The Cybex 770T Treadmill – Performance, Style, Durability

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A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members

The Baseball Storyteller

When I first started in the health club business back in 1994, marketing concepts revolved around mailers, cold calls, promotional events, and word of mouth.  At the YMCA I worked at in Western Massachusetts, we didn’t have a huge marketing budget, so we created flyers by hand and made copies of exercises found in text books to hand out to our members.  The other junior staff and I went through the phone book and made lists of area businesses to call upon or write letters to about programs, services, and potentially a membership.  The present day marketing staff at a … Continue reading A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members

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Dear Potential Business Owner Looking for Commercial Space

The Baseball Storyteller

I take tons of pictures when I’m in Wickford.  It doesn’t matter what season it is, I find Wickford Village to be one of the most picturesque spots in all of Rhode Island.  I have friends and family that are from North Kingstown as well as other friends who came from out of state to work here, and have since moved away.  I share my photos on social media with the caption “This view never gets old.” However, one view that is getting entirely too old is the “For Sale” or “For Lease” signs that are prominent in Wickford Village. … Continue reading Dear Potential Business Owner Looking for Commercial Space

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Whiteboard Videos Tell Your Story With Flair, Music, and Get Results

The Baseball Storyteller

A whiteboard animated video is a creative means of marketing that is highly effective.  Whiteboard videos are used to describe and educate and grab the attention of the viewer.  Whiteboard videos include text, animation, sometimes movement, sometimes music.  Their messages are very similar to print ads or commercials on the internet or TV.  Most of these videos are short in length and are aimed at grabbing your attention and then directing you to a call to action – an email address, a website, a sale.    In the videos, you can lay out text and imagery similar to a static … Continue reading Whiteboard Videos Tell Your Story With Flair, Music, and Get Results