Big Cat Blues – Upbeat, Swingin’, Danceable Music

What defines a really good blues band?  Is it the signature guitar licks?  What about the heart pumping bass that pulses from the stage out to the crowd?  Is it the blues harp blowing loud and strong?  Is it the precision drums that keep the whole band together on cue?  Maybe the cool threads, fedoras, and soul patches?  Some would say yes to one or all of the above. To me, it is that special element – coolness.  The modern blues bands carry with them the tradition of cool from the greats such as Elmore James, Big Sandy & the … Continue reading Big Cat Blues – Upbeat, Swingin’, Danceable Music

The YMCA – A Community Leader That’s More Than Just a Fitness Center

One of the great local businesses we have in North Kingstown is the West Bay YMCA. The West Bay YMCA fitness center and exercise program facility on Post Rd is home to thousands of North Kingstown residents. It supports our community in so many ways – after school programs for kids, water aerobics for active older adults, and fitness solutions for Mom, Dad, and the entire family. The YMCA has a number of events that help support the Y Financial Assistance Campaigns at the Kent County YMCA and our local West Bay YMCA.  In addition to providing quality programming and services … Continue reading The YMCA – A Community Leader That’s More Than Just a Fitness Center

Social Media – A Foreign Language to Some

Need help with social media? Is your business failing on social media? Do you find social media marketing to be as hard to understand as a foreign language? Free consultations are available from the I.C.E. Agency. http://www.theiceagents.com 401-583-7171 #1: Social Media Critical for Small Business First, 96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.” Keep in mind that participants self-selected from a pool of over 300,000, and therefore are probably more interested in social media marketing than people who did not … Continue reading Social Media – A Foreign Language to Some

Video Marketing is the Preferred Advertising Method to Get You Noticed

What is Video Marketing? Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Video marketing has become the preferred marketing platform for small business owners on a shoestring marketing budget. With video marketing, you can create interesting commercials, product demonstrations, talent examples and branding and run these commercials on websites and in social media that have millions of viewers. For free!  Let me give you five statistics to prove my point. 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore) Online video users are … Continue reading Video Marketing is the Preferred Advertising Method to Get You Noticed

Rocky Point Ceremony Unlocks Memories of the Beloved Amusement Park

Massive traffic down Warwick Neck Rd. Kids, parents, even grandparents all headed in the same direction with a similar skip in their step. Baby strollers, police on ATV’s, food vendors, political candidates, and a palpable excitement in the air. Sounds like a typical scene that surrounds a popular amusement park. You would think that Saturday’s activities were the result of an amusement park that was open and thriving in business. Not even close. Rocky Point Park in Warwick has been closed since 1995. Yet, this past Saturday October 25th, people flocked to Rocky Point Ave in ridiculous numbers. Living in … Continue reading Rocky Point Ceremony Unlocks Memories of the Beloved Amusement Park

Whiteboard Videos – The Creative Marketing Solution for the Modern World

A whiteboard video is a creative marketing solution. It is used to explain a product, introduce a new policy at work, or simply market a brand or individual. A whiteboard video involves time lapse or stop motion effects that coincide with text to create a very eye-catching video. In the video, images are drawn in or strategically placed in real time to really grab the attention of the viewer. Essentially, a whiteboard video is like a short film that tells you a story – frame by frame – through creative writing, content specific cartoon images, you can even have music … Continue reading Whiteboard Videos – The Creative Marketing Solution for the Modern World

Frankie Galasso, America’s Most Featured Sports and Entertainment Cartoonist

Frankie Galasso is a nationally recognized sports cartoonist. In 1987, he made his start with the Evening Times of Pawtucket, RI. His work later found it’s way onto the Editorial pages of The Providence Journal. His editorial and sports cartoons have been picked up by more than 36 self syndicated and free-lance newspapers. In 1999, Frankie became the regularly featured sports cartoonist for the Providence Journal. He created his first lithograph “Memories of McCoy” for the Pawtucket Red Sox. Frankie was commissioned by the 1999 Calder Cup Champion Providence Bruins. He was the first to ever capture the History of … Continue reading Frankie Galasso, America’s Most Featured Sports and Entertainment Cartoonist

10 Criteria for Better Website

When visitors arrive, how easy is it for them to use your website? Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website. I’ve paraphrased Jakob’s original guidelines to list ten questions you can ask to evaluate your own website, right now. Let’s get started: 1. Does your website keep things simple? Avoid information that is irrelevant or rarely needed. Show only the text and … Continue reading 10 Criteria for Better Website